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Was ist Produktmodifikation/-relaunch und wozu wird diese Methode genutzt?
Umfassende Veränderung eines Produktes. Um den Absatz zu erhöhen werden oftmals zeitgleich Marketinginstrumente eingesetzt.
Ein Produktrelaunch wird zur Wiederbelebung eines Produktes genutzt welches stagnierende oder rückläufige Umsatz- oder Gewinnentwicklungen aufweist.Eine Modifikationsmaßnahme kann die Lebensdauer eines Produktes verlängern, damit muss es nicht vom Markt genommen werden.
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